So, when I came across the Immortelle Beauty line a few years ago and followed the brand owner on twitter her bio read “I drive a manual truck in 5 inch heels.” Now, my parents made me learn to drive a stick shift – as in I didn’t drive an automatic until I had a license in hand. However, I could not do it in shoes. No joke, I would take my boots, flip flops, you name it, off to drive. So Kathryn’s bio set me some goals that I can proudly say I have managed to achieve!
So now, meet Kathryn Nurse, boss babe behind the Caribbean owned skin care line – Immortelle Beauty.
How did Immortelle Beauty come to be?
I trained as a Cosmetic Chemist at an R&D research lab in New Jersey. Immortelle Beauty came out of me wanting to come up with my own concepts and truly take ownership of the products I made throughout the entire development, marketing and sales process. I wanted everything to be mine and me to be the face of the products as well. So I decided to move home to Trinidad and start my little company.
Let’s talk all about Immortelle Beauty! Immortelle is the baby of Kathryn Nurse who sent me some product just a few days before Christmas and it was probably one of my better received gifts last year.
Immortelle is a Caribbean skincare brand that is formulated and packaged right in the West Indies – in the twin islands of Trinidad and Tobago. It is Caribbean to the core as even the branding is done by a Caribbean branding firm!
So, once in a while, I write about make-up. Here, you can read what my daily make-up routine once was. And here, you can see what was the catalyst that pushed me towards paying more attention to, and taking better care of my skin. I realized the less blemishes to hide, the easier and less time consuming get ready would be – sort of like using photoshop to edit pictures.
All of that being said, my go to cosmetic item is mascara. I am a sucker for long, thick eyelashes. I have the length, however, I do not have the volume. So I have been on a multi year scavenger hunt for the mascara that does this for me. Note: all of my mascaras are always in the blackest of black in the waterproof formula that I can find in the specific line.